- SUPERIOR PREFERENCE PERMANENT HAIR DYE Kit: For gorgeous, fade-defying hair color with dimension, look no further. We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk & shine.
- FADE-DEFYING HAIR COLOR: Superior Preference hair color kits have been our gold standard in hair dyes since 1973. There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black.
- L'OREAL PERMANENT HAIR COLOR: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme.
- LONG LASTING HAIR COLOR: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, & root cover up. Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color.
- L'OREAL PARIS INNOVATION: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care & cosmetics.
Color: U163 Hi-Lift Golden Brown
Size: Pack of 1
L'Oreal Paris Superior Preference Hair Color – our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that’s fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won’t look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades.
Oleic Acid Aqua/ Water/ Eau Cocamide Mipa Octyldodecanol Benzyl Alcohol Alcohol Denat. Ethanolamine Ammonium Hydroxide Oleth-30 Hexadimethrine Chloride Mea-Laureth Sulfate Parfum/ Fragrance Sodium Metabisulfite Isopropanolamine Edta Erythorbic Acid P-Phenylenediamine Resorcinol M-Aminophenol Alpha-Isomethyl Ionone Eugenol P-Aminophenol 2-Methylresorcinol Linalool Citronellol N, N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate Fil Code D32142/2 Formula 437047 U Healthy Look Creme Gloss Color Developer - 25 Volume, Revelateur 25 Volumes Ingredients Aqua/ Water/ Eau Hydrogen Peroxide Cetearyl Alcohol Trideceth-2 Carboxamide Mea Ceteareth-25 Glycerin Pentasodium Pentetate Sodium Stannate Tetrasodium Pyrophosphate Phosphoric Acid Fil Code D12859/16 Formula 1087166 K After Color Conditioner Préférence